The Art of Marketing Nature & Culture
Jekyll Island is a unique destination marketing spot on the coast of Georgia. Had the thrill of working alongside everyone from alligator researchers to golf pros. With an annual budget of just under $1 million, we advertised in print, on the web and even created our own proprietary print pieces and microsite thanks to my ability to thrive in all silos.
Managed, created and supplied brand safeguards that were upheld by more than 20 departments – from an alligator scientist to golf pros. Created style guide used by all to help in the efforts.
Oversaw all digital marketing initiatives be it email blasts, facebook management or google analytics. Supplied executive briefs to director, board and all hotel or amenity stakeholders.
Responsible for all marketing of the island, represented on an executive level the marketing team when updating hotel and department stakeholders.
Using brand standards and tone-of-voice per redesign, created all things print and digital and environmental … and even some surprises here and there.
Those who I was responsible for and steer to brand standards include:
- Golf and Tennis Professionals
- Leading Sea Turtle Researchers
- Water Park Managers
- Convention and Meetings Staff
- Sales Directors
- Hotel Stakeholders
- Event Managers
- Alligator and Snake Researchers
Don't Go it AloneThere's Power in Numbers
A Brand Apart
The Westin Brand is iconic, not only amongst its vertical hotel set, but transcends industries. So, to be entrusted with the highest of brand standards was a task down to the pica. Deliverables included a gatefold brochure, magazine ads and a new one on me, a hoarder (signage that runs seamless across an area. I even designed the inside of their five elevators.