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ALWAYS BE IMPROVING

THE LONG AND WINDING ROAD

All roads lead you to a destination if you have no plan

Authentically crafted creative design alongside strategic marketing consultation to integrate and automate until we surpass your goals. Keep your audiences’ attention rapt while harboring a new fan base. By devising brand standards and tone-of-voice let’s, leverage emerging tech to quantify the success of reaching and building your tribe .

Let’s create measurable, successful campaigns where cooler heads prevail and are awarded

It’s possibe to admire an image of a beautiful force of nature, but can you fully understand what you are visually enjoying without knowing the science behind its creation? That is to say, can you fully leverage the talents of your most capable designer without informing them of the audience that has a blueprint for success based on scientific nurturing?

This is one of many takeaways that I apply to any project I am faced with, be it as a project lead or designer. To take the analogy even deeper, too much water can wither away most any organism. By comparrison, too much copy detracts from your visual gateways and renders the message useless.

Balance.

Its obtainable with the right chemistry simmering behind its creation. All the modules play a role it just depends on what you want to grow.

ABOUT ME

The perfect launch is when creative
and logic converge in perfect harmony.

solutions

PRINT DESIGN

THE STEADY CHOICE

Before there was a web, there was, well, a web. A press web, that is. It can be as easy as 1, 2, 3. Allow me to help you conceptualize, design, output, manage and even fulfill your collateral because otherwise you could be leaking employee bandwidth..

  • Brochure and marketing materials. Art of the Deal
  • Art of the Deal Print Brokering: Can be Expensive, but it doesn't have to be
  • Asset Management: File and Image Library Creation
  • Fullfillment: Get Final Product to Those Who Need it Most

Website DESIGN

THE STEADY CHOICE

With more than a decade of seeing projects to successful launch, it’s safe to say I am in it to win it. Every day technology blesses businesses with tools whose sole purpose is to improve your margins. Having a presence on the web is multi-faceted, and we should rejoice in this fact. Embrace the change.

  • Website Development. Where all traffic ends
  • e-commerce strategies and implementation: Stay relevent. Often.
  • Social Media Element Design: Creating a look across your assets
  • WordPress Management: Always be changing

 

be a witness

ALWAYS BE IMPROVING

THE CREATIVE DRIVE TO GO THE DISTANCE

The results matter. But as soon as one project ends, another begins.

Authentically crafted creative design alongside strategic marketing consultation to integrate and automate until we surpass your goals. Keep your audiences’ attention rapt while harboring a new fan base. By devising brand standards and tone-of-voice let’s, leverage emerging tech to quantify the success of reaching and building your tribe .

 

Stoic belief in creative use of white space, visual gateways, design by taking away, and visual heiarchy 96

Relevancy Does it align with your brand

Realistic Can it be accomplished with your available toolsets

Fleshing it Out Did you think about X? How about Y?

A/B Testing Run it up the flag pole

design

Keep it Clean
ABOVE All Else

Screen sizes change size as quick as technology. That means your work is up to standards.

No two projects are the same. Painpoints like budgetary restrictions, employee bandwidth restrictions or even deadline can throw a wrench into the best layed plans.

discovery & research

The meet and great defines the project and its scope and fundamental objectives and goals. It’s an important step and can alleviate misunderstandings and painpoints created by soggy communication and an unhealthy desire to get designing.

ideation

It might be a rough sketch or a graphical iteration, but cooler heads prevail thanks to this step where the project blosooms and there’s a deep understanding created between client and creator?

iteration

This is where you break the project like an onerous bronco on a Rocky Mountain ranch. After careful split testing amongst stakeholders and differing design suggestions, it’s time to present a final verdict. Ultimately, there are at most tweaks but positioning is produced and readied for …

Track & Measure

Depending on the complexity of project, it might be determined it best to breakout our actuarial hats and see what worked, what failed (if at all) and how we can leverage for future endeavors. Knowledge is power.

we should talk

ALWAYS BE IMPROVING

THE CREATIVE DRIVE TO GO THE DISTANCE

The results matter. But as soon as one project ends, another begins.

Contact | (912) 242-9680
IM |boydmartin1234 (skype)
Email | boyd@horizonadvertising.com

Address | 1300 Ocean Blvd. #2
Saint Simons Island, GA 31522

An efficient, self-motivated, marketing and design professional whose range and competences in the print and digital environments is invaluable Holds true-to-heart traditional rules of visual persuasion, such as clear messaging, the use of visual entry points, marrying complimentary type faces, and design by taking away. As a project manager has earned the reputation as someone who naturally builds rapport or strengthens relationships to better serve the goals and missions of the organization. Unafraid to ask simple questions or propose capital solutions to corporate touchstones or entrenched, yet sometimes misunderstood, SOPs.

SKILLS

■ Designs using negative space for conversion
■ Utter determination to see projects to completion
■ Listens, clarifies and amplifies
■ Thrives in team environment or independently
■ Concurrently works between print and digital
■ Provides savvy action steps and future proofing

 

Relevancy Does it align with your brand

Realistic Can it be accomplished with your available toolsets

Fleshing it Out Did you think about X? How about Y?

A/B Testing Run it up the flag pole

design

Keep it Clean
ABOVE All Else

Screen sizes change size as quick as technology. That means your work is up to standards.

No two projects are the same. Painpoints like budgetary restrictions, employee bandwidth restrictions or even deadline can throw a wrench into the best layed plans.

discovery & research

The meet and great defines the project and its scope and fundamental objectives and goals. It’s an important step and can alleviate misunderstandings and painpoints created by soggy communication and an unhealthy desire to get designing.

ideation

It might be a rough sketch or a graphical iteration, but cooler heads prevail thanks to this step where the project blosooms and there’s a deep understanding created between client and creator?

iteration

This is where you break the project like an onerous bronco on a Rocky Mountain ranch. After careful split testing amongst stakeholders and differing design suggestions, it’s time to present a final verdict. Ultimately, there are at most tweaks but positioning is produced and readied for …

Track & Measure

Depending on the complexity of project, it might be determined it best to breakout our actuarial hats and see what worked, what failed (if at all) and how we can leverage for future endeavors. Knowledge is power.

 

Jekyll Island is a unique destination marketing spot on the coast of Georgia. Had the thrill of working alongside everyone from alligator researchers to golf pros. With an annual budget of just under $1 million, we advertised in print, on the web and even created our own proprietary print pieces and microsite thanks to my ability to thrive in all silos.

Brand Steward

Managed, created and supplied brand safeguards that were upheld by more than 20 departments – from an alligator scientist to golf pros. Created style guide used by all to help in the efforts.

Oversaw all digital marketing initiatives be it email blasts, facebook management or google analytics. Supplied executive briefs to director, board and all hotel or amenity stakeholders.

Responsible for all marketing of the island, represented on an executive level the marketing team when updating hotel and department stakeholders.

Using brand standards and tone-of-voice per redesign, created all things print and digital and environmental … and even some surprises here and there.

The Many Roles:
  • Print and Digital Designer
  • Project Manager
  • Website Designer, Manager and Marketer
  • Email Marketer and Designer
  • Photographer
  • Videographer and Producer
  • Copy Editor
  • Website Optimizer and Host Manager
  • Stakeholder Liason
Those who I was responsible for and steer to brand standards include:
  • Golf and Tennis Professionals
  • Leading Sea Turtle Researchers
  • Water Park Managers
  • Convention and Meetings Staff
  • Sales Directors
  • Hotel Stakeholders
  • Event Managers
  • Alligator and Snake Researchers
Integrated Project Scopes:
  • Designed more than 100 brochures, posters, executive reports and other print collateral annually
  • Managed more than 100K print materials warehoused internally
  • Proposed, conceptualized and managed frontend of massive redesign of website
  • Edited, selected. content and designed monthly newsletter
  • Responsible for server migration and liaison with host. Saved $12,000 annually
  • Point-of-content for hoteliers seeking insights from marketing initiatives
  • Instrumental in event planning and supplying resources
  • Produced and output regional television commercials
  • Worked in tandem with director of sales on countless power point presentations

Tasked with, conceptualized, designed and galvanized support for the branding of a potentially polarizing effort to rebrand the main artery of the Jekyll Island history department and its revenue source. Gone was the concentration towards a sliver of the island’s high-heeled history for a deeper understanding of the island through ions of history that proves all-encompassing. Designed a modern yet brand-loyal sub-entity underneath the main Jekyll Island mark but built for modern, touchscreen applications and interactive kiosks. Edited and honed tone of voice and equipped staff with materials when headed to large endowments for the big ask.

The Westin Brand is iconic, not only amongst its vertical hotel set, but transcends industries. So, to be entrusted with the highest of brand standards was a task down to the pica. Deliverables included a gatefold brochure, magazine ads and a new one on me, a hoarder (signage that runs seamless across an area. I even designed the inside of their five elevators.

All the tools to help your sales funnel.

Authentically crafted creative design alongside strategic marketing consultation to integrate and automate. Keep your audiences’ attention rapt while harboring a new fan base.

Print design stands on its own.

 

Let’s create measurable, successful campaigns where cooler heads prevail and are awarded
for seeing an idea through, not only to completion, but to margin booster.

Contact | (912) 242-9680
IM |boydmartin1234 (skype)
Email | boyd@horizonadvertising.com

Address | 1300 Ocean Blvd. #2
Saint Simons Island, GA 31522

 

An efficient, self-motivated, marketing and design professional whose range and competences in the print and digital environments is invaluable Holds true-to-heart traditional rules of visual persuasion, such as clear messaging, the use of visual entry points, marrying complimentary type faces, and design by taking away. As a project manager has earned the reputation as someone who naturally builds rapport or strengthens relationships to better serve the goals and missions of the organization. Unafraid to ask simple questions or propose capital solutions to corporate touchstones or entrenched, yet sometimes misunderstood, SOPs.

SKILLS

■ Designs using negative space for conversion
■ Utter determination to see projects to completion
■ Listens, clarifies and amplifies
■ Thrives in team environment or independently
■ Concurrently works between print and digital
■ Provides savvy action steps and future proofing
■ Can go for it or when time is of essence
■ Comforta

SKILLS

■ Designs using negative space for conversion
■ Utter determination to see projects to completion
■ Listens, clarifies and amplifies
■ Thrives in team environment or independently
■ Concurrently works between print and digital
■ Provides savvy action steps and future proofing
■ Can go for it or when time is of essence
■ Comfortable in client-facing roles

Designer & Project Manager

I don’t make it rain. I make you shine!

NO MAN’S AN ISLAND

But that didn’t keep me from trying. As Creative Director of Jekyll Island on Georgia’s coast, I was charged with managing, designing or measuring a $1 million annual budget without the support of any agency of record or vendor assistance.

GO WESTIN, YOUNG MAN

Westin, Jekyll Island and I teamed up to launch the newest flag of the redevelopment of the resort which included print design of magazine ads, brochures and property illustration.

NO LAUNCH & LEAVE

Designing for the screen is no small deal. OK, well, sometimes it is, but that’s not what I meant. We take it seriously and consider launch just the beginning.

YOUR POSITIONING JUST IMPROVED

There is no digital platform, regardless of modernity or cost, can illicit brand integrity like that which rolls off a press.

Robert Boyd Martin

Contact | (912) 230-2836

IM |boydmartin1234 (skype)

Email | boyd@horizonadvertising.com

Address | 1300 Ocean Blvd. #2

Saint Simons Island, GA 31522

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