ROBERT BOYD MARTIN

An Integrated Portfolio & Résumé

Art Director / Designer / Photographer/ Project Manager

Robert Boyd Martin

Contact | (912) 230-2836

IM |boydmartin1234 (skype)

Address | 1300 Ocean Blvd. #2
Saint Simons Island, GA 31522

Work History

HORIZON ADVERTISING / Owner

» Conceptualize and execute swiftly best-in-class creative

» Judicious and discerning eye for clean type, ambitious graphic design and clear messaging

» Drive, innovate, coordinate, and collaborate with team/vendors to ensure successful “Go To Market” campaigns

» Engineer new systems, design email marketing campaigns, and throttle all SEM endeavors to exceed client goals

» Manage secure, stable and consumer-centric hosting environment

» Empower clients with sales materials and all creative assets used to pitch prospects

» Execute marketing strategies around creative, integrated blueprints

» Craft and deliver — efficiently and on budget — creative assets that influences and reinforce client’s brand essence

» Finesse project scopes while avoiding and anticipating project painpoints

JEKYLL ISLAND AUTHORITY / Creative Director

» Worked in tandem with convention sales, catering and management company to bring best-in-class experiences to group business travelers

» Shephearded buyer on their journey from beginning of life-cycle to post-mortem analysis

» Engineered new markets and fostered organic brand affinity while raising awareness

» Communicate compelling value propositions and align strategy with key internal and external stakeholders

» Measured marketing plan and campaign performances alongside Marketing Director

» Reduced hosting and printing margins by 500%. Launched online shopping platforms that grossed $1 million plus

» Designed and conceptualized annual report and monthly powerpoint presentations to governor-appointed board

THE AUGUSTA CHRONICLE / Copy Editor & Page Layout Editor

» Quickly conceive and execute strong presentation on deadline

» Helped define company standards for design consistency

» Helped engineer layouts that won statewide, national AP awards

» Designed sports and local front pages – under tight deadline – for three city editions

» Guide projects from inception to completion

THE BRUNSWICK NEWS / Presentation Editor & Business Editor

» Managed award-winning team of page designers/copy editors

» Designed, edited every section of newspaper six days a week

» Managed design assets in consistency with massive redesign

THE STATESBORO HERALD / Sports Editor

» Developed relationship with high school, college and pro-level athletes

» Led creative sessions in advance with editorial stakeholders

» Managed staff of reporters, illustrators and photographers on tight deadline

Executive Summary

An experienced creative and strategist with more than a decade of seeing projects to successful launch. Keen eye for managing and allocating bandwidth from boots on ground to space in the cloud. Consistently looking at ways to implement higher systems and processes to deliver maximum project success.

An amiable leader who has the ability to establishing trust and foster a sense of collaboration and transparency across an organization, making project lifecycles shorter and more obtainable.

Equipped with a tenacious work ethic and able to absorb critiques while acknowledging its place in the collaborative process.

Specializing in:

» Art Direction

» New Market Formations

»Web Design and Digital Project Management

» Emerging Technologies, Hosting and B2B Toolsets

» Printing Operations

Proficient with:

 

Print &

Traditional

From my first job as a cub sports reporter for a newspaper in Atlanta, to designing and placing advertisements in Southern Living, I have learned how to avoid the pitfalls of projects that involve ink hitting paper.

Website &

Digital

From my first job as a cub sports reporter for a newspaper in Atlanta, to designing and placing advertisements in Southern Living, I have learned how to avoid the pitfalls of projects that involve ink hitting paper.

Adobe 

InDesign, Photoshop, Lightroom, Dreamweaver, Illustrator, Premier, After Effects

Microsoft

Word, Powerpoint, Excel

Other

Pages, Constant Contact, Mailchimp