process & principals

[et_pb_section admin_label=”Section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”on” parallax_method=”on” custom_padding=”0px|0px|0px|0px” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” make_equal=”off” use_custom_gutter=”off” fullwidth=”on” specialty=”off” disabled=”off”][et_pb_fullwidth_header admin_label=”Fullwidth Header” title=”It can come at anytime” subhead=”and at anyplace” background_layout=”light” text_orientation=”left” header_fullscreen=”on” header_scroll_down=”on” scroll_down_icon=”” scroll_down_icon_color=”rgba(0,13,91,0.61)” scroll_down_icon_size=”39px” title_font_color=”#000000″ subhead_font_color=”#d67500″ background_url=”http://www.horizonadvertising.com/wp-content/uploads/2017/11/silhouette-of-businessmen-talking-1.jpg” parallax=”off” parallax_method=”on” content_orientation=”center” image_orientation=”bottom” title_font=”Raleway||||” title_font_size=”37px” subhead_font=”Raleway Light||||” subhead_font_size=”43px” custom_button_one=”off” button_one_border_radius=”0″ button_one_letter_spacing=”0″ button_one_use_icon=”default” button_one_icon_placement=”right” button_one_on_hover=”on” button_one_border_radius_hover=”0″ button_one_letter_spacing_hover=”0″ custom_button_two=”off” button_two_border_radius=”0″ button_two_letter_spacing=”0″ button_two_use_icon=”default” button_two_icon_placement=”right” button_two_on_hover=”on” button_two_border_radius_hover=”0″ button_two_letter_spacing_hover=”0″ disabled=”off”] [/et_pb_fullwidth_header][/et_pb_section][et_pb_section admin_label=”Section” background_image=”http://www.horizonadvertising.com/wp-content/uploads/2017/06/AdobeStock_37977197.jpg” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off”][et_pb_row admin_label=”Row” make_fullwidth=”on” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”2″ custom_padding=”11px|0px|0px|0px” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”1_3″][et_pb_image admin_label=”Image” src=”http://www.horizonadvertising.com/wp-content/uploads/2016/06/02_inside-page-mockup.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”on” align=”left” force_fullwidth=”on” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_margin=”-33px|-44px||-22px” disabled=”off”]

 

[/et_pb_image][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off”]

event marketing

Nothing Taken for granted

When a small organically launched festival turned into an island-wide celebration with cross-timetable activities, the idea was to create a graphical grid, event calendar for guests.

[/et_pb_text][et_pb_image admin_label=”Image” src=”http://www.horizonadvertising.com/wp-content/uploads/2016/06/ID-Card-Holder-Mockup-vol-2.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”on” align=”center” force_fullwidth=”on” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_margin=”-55px|||” disabled=”off” locked=”off”]

 

[/et_pb_image][et_pb_blurb admin_label=”Blurb” url_new_window=”off” use_icon=”off” icon_color=”#000000″ use_circle=”off” circle_color=”#000000″ use_circle_border=”off” circle_border_color=”#000000″ icon_placement=”top” animation=”top” background_layout=”dark” text_orientation=”right” use_icon_font_size=”off” icon_font_size=”96px” background_color=”#000000″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_margin=”|-44px||” custom_padding=”22px|77px|22px|33px” disabled=”off”]

What’s Involved

Relevancy Does it align with your brand

Realistic Can it be accomplished with your available toolsets

Fleshing it Out Did you think about X? How about Y?

A/B Testing Run it up the flag pole

[/et_pb_blurb][et_pb_image admin_label=”Image” src=”http://www.horizonadvertising.com/wp-content/uploads/2016/06/westin.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on”]

 

[/et_pb_image][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off”]

design

Keep it Clean
ABOVE All Else

Screen sizes change size as quick as technology. That means your work is up to standards.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_blurb admin_label=”Blurb” title=”A typically untypical process” url_new_window=”off” use_icon=”off” icon_color=”#000000″ use_circle=”off” circle_color=”#000000″ use_circle_border=”off” circle_border_color=”#000000″ image=”https://thumbs.gfycat.com/InformalTallChinesecrocodilelizard-size_restricted.gif” icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”center” use_icon_font_size=”off” icon_font_size=”96px” header_font_size=”38″ header_text_color=”#000000″ background_color=”#d6d6d6″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_margin=”-24px||44px|” custom_padding=”-42px|22px|44px|22px” disabled=”off”]

No two projects are the same. Painpoints like budgetary restrictions, employee bandwidth restrictions or even deadline can throw a wrench into the best layed plans.

[/et_pb_blurb][et_pb_blurb admin_label=”Blurb” title=”1″ url_new_window=”off” use_icon=”on” icon_color=”#000000″ use_circle=”off” circle_color=”#000000″ use_circle_border=”off” circle_border_color=”#000000″ icon_placement=”left” animation=”top” background_layout=”dark” text_orientation=”center” use_icon_font_size=”on” icon_font_size=”41px” header_font=”Pacifico||||” header_font_size=”92px” header_text_color=”#bfbfbf” header_line_height=”1.1em” background_color=”#d6d6d6″ background_image=”http://www.horizonadvertising.com/wp-content/uploads/2017/10/AdobeStock_64749444-Converted.jpg” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_margin=”-44px||44px|” custom_padding=”-42px|22px|44px|22px” disabled=”off”]

discovery & research

The meet and great defines the project and its scope and fundamental objectives and goals. It’s an important step and can alleviate misunderstandings and painpoints created by soggy communication and an unhealthy desire to get designing.

[/et_pb_blurb][et_pb_blurb admin_label=”Blurb” title=”2″ url_new_window=”off” use_icon=”on” font_icon=”*” icon_color=”#000000″ use_circle=”off” circle_color=”#000000″ use_circle_border=”off” circle_border_color=”#000000″ icon_placement=”left” animation=”top” background_layout=”light” text_orientation=”center” use_icon_font_size=”on” icon_font_size=”44px” header_font=”Pacifico||||” header_font_size=”92px” header_text_color=”#bfbfbf” header_line_height=”1.1em” background_color=”#d6d6d6″ background_image=”http://www.horizonadvertising.com/wp-content/uploads/2016/11/slide-b-1.png” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_margin=”-44px||44px|” custom_padding=”-42px|22px|44px|22px” disabled=”off”]

ideation

It might be a rough sketch or a graphical iteration, but cooler heads prevail thanks to this step where the project blosooms and there’s a deep understanding created between client and creator?

[/et_pb_blurb][et_pb_blurb admin_label=”Blurb” title=”3″ url_new_window=”off” use_icon=”on” font_icon=”*” icon_color=”#000000″ use_circle=”off” circle_color=”#000000″ use_circle_border=”off” circle_border_color=”#000000″ icon_placement=”left” animation=”top” background_layout=”light” text_orientation=”center” use_icon_font_size=”on” icon_font_size=”39px” header_font=”Pacifico||||” header_font_size=”92px” header_text_color=”#bfbfbf” header_line_height=”1.1em” background_color=”#d6d6d6″ background_image=”http://www.horizonadvertising.com/wp-content/uploads/2016/11/bg4.jpg” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_margin=”-44px||44px|” custom_padding=”-42px|22px|44px|22px” disabled=”off”]

iteration

This is where you break the project like an onerous bronco on a Rocky Mountain ranch. After careful split testing amongst stakeholders and differing design suggestions, it’s time to present a final verdict. Ultimately, there are at most tweaks but positioning is produced and readied for …

[/et_pb_blurb][et_pb_blurb admin_label=”Blurb” title=”4″ url_new_window=”off” use_icon=”on” font_icon=”!” icon_color=”#000000″ use_circle=”off” circle_color=”#000000″ use_circle_border=”off” circle_border_color=”#000000″ icon_placement=”left” animation=”top” background_layout=”light” text_orientation=”center” use_icon_font_size=”on” icon_font_size=”37px” header_font=”Pacifico||||” header_font_size=”92px” header_text_color=”#bfbfbf” header_line_height=”1.1em” background_color=”#d6d6d6″ background_image=”http://www.horizonadvertising.com/wp-content/uploads/2017/08/bg-960×720.jpg” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_margin=”-44px||44px|” custom_padding=”-42px|22px|44px|22px” disabled=”off”]

Track & Measure

Depending on the complexity of project, it might be determined it best to breakout our actuarial hats and see what worked, what failed (if at all) and how we can leverage for future endeavors. Knowledge is power.

[/et_pb_blurb][et_pb_counters admin_label=”Bar Counters” background_layout=”light” background_color=”#dd0d0d” bar_bg_color=”#000000″ use_percentages=”on” bar_top_padding=”22px” bar_bottom_padding=”11px” border_radius=”0″ title_font=”Raleway Light||||” title_font_size=”24px” percent_font=”Raleway Light||||” percent_font_size=”16px” use_border_color=”on” border_color=”#e8e8e8″ border_width=”3px” border_style=”dotted” disabled=”off”]

[et_pb_counter percent=”100″ background_color=”rgba(12,113,195,0.39)” bar_background_color=”#e09900″ disabled=”off” background_color_default=”#dd0d0d” bar_background_color_default=”#000000″ use_percentages=”on” border_radius=”0″ bar_top_padding=”22px” bar_bottom_padding=”11px”] Success [/et_pb_counter]

[/et_pb_counters][et_pb_blurb admin_label=”Blurb” url_new_window=”off” use_icon=”off” icon_color=”#000000″ use_circle=”off” circle_color=”#000000″ use_circle_border=”off” circle_border_color=”#000000″ icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”center” use_icon_font_size=”off” icon_font_size=”96px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”]

 

[/et_pb_blurb][et_pb_blurb admin_label=”Blurb” url_new_window=”off” use_icon=”off” icon_color=”#000000″ use_circle=”off” circle_color=”#000000″ use_circle_border=”off” circle_border_color=”#000000″ icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”center” use_icon_font_size=”off” icon_font_size=”96px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”]

 

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_3″][et_pb_image admin_label=”Image” src=”http://www.horizonadvertising.com/wp-content/uploads/2017/06/jif-annual-report.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”on” align=”right” force_fullwidth=”on” always_center_on_mobile=”off” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_margin=”|-44px||-44px” disabled=”off”]

 

[/et_pb_image][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off”]

fundraising

Make Big Ask
No Big Deal

When your captive audience is an endowment or even a potential donor you best have some compelling  reading material.

____________________________

[/et_pb_text][et_pb_image admin_label=”Image” src=”http://www.horizonadvertising.com/wp-content/uploads/2016/06/IMG_0766.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on”]

 

[/et_pb_image][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off”]

technology

Accessible Always

Screen sizes change size as quick as technology. That means your work is up to standards.

____________________________

[/et_pb_text][et_pb_image admin_label=”Image” src=”http://www.horizonadvertising.com/wp-content/uploads/2017/08/placeit-2.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”on” align=”center” force_fullwidth=”on” always_center_on_mobile=”off” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_margin=”|||” disabled=”off”]

 

[/et_pb_image][et_pb_blurb admin_label=”Blurb” title=”Social Campaign” url_new_window=”off” use_icon=”on” font_icon=”” icon_color=”#000000″ use_circle=”off” circle_color=”#000000″ use_circle_border=”off” circle_border_color=”#000000″ icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”center” use_icon_font_size=”on” icon_font_size=”25px” header_font=”Raleway Light||||” header_font_size=”25px” header_line_height=”1.2em” body_font=”Raleway||||” body_font_size=”13px” use_border_color=”off” border_color=”#ffffff” border_width=”7px” border_style=”solid” custom_padding=”|44px||44px” disabled=”off” locked=”off”]

Thanks to cost-effectiveness and relative ease of action an idea can turn into reality before end of business day.

[/et_pb_blurb][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”section” background_image=”http://www.horizonadvertising.com/wp-content/uploads/2017/06/ball.jpg” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”on” parallax_method=”on” custom_padding=”66px||66px|” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off”][et_pb_row admin_label=”row” make_fullwidth=”on” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”2″ custom_padding=”44px||44px|” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_cta admin_label=”Call To Action” title=”No Launch and Leave” button_url=”mailto:boyd@horizonadvertising.com” url_new_window=”off” button_text=”Contact Us” use_background_color=”off” background_color=”#2caaca” background_layout=”light” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_button=”off” button_text_size=”20″ button_border_radius=”0″ button_letter_spacing=”0″ button_use_icon=”on” button_icon_placement=”right” button_on_hover=”on” button_border_radius_hover=”0″ button_letter_spacing_hover=”0″ disabled=”off”]

Let’s create measurable, successful campaigns where cooler heads prevail and are awarded
for seeing an idea through, not only to completion, but to margin booster.

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section]